New Bidding Options
Enhanced ads campaign made it feasible for advertisers to place their bids and to bid more or less when it comes to clicks that are based on the time, device and location where a search originated, and they don’t even have to create varied campaigns. The change to Enhanced Campaign brought with it modifications, including retirement of tablet targeting alternatives, addition of a mobile ad conversion kind, and death of mobile-call fees. Enhanced Campaigns resulted to a stir and it definitely used up a lot of time and attention.
Up-to-date Ad rank algorithm
When you think about ad rank algorithm, this particular change should be present on every advertisers’ radar. The Ad Rank itself isn’t a new thing. It’s a special formula that’s being used by Google so as to determine the right rank and ad placement on the SERPs. Additionally, it’s also a factor to consider in terms of cost-per-click, not the maximum bid but the real cost that you have to pay.
Gone are the days when Ad Rank would have to multiply the maximum you’re willing to pay taking into account your Quality Score. Now, these rank ads would be in descending order, depending on the information that’s being presented to it. However, many advertisers also use Ad Rank in order to determine the actual CPC of their closest competitor. In turn, you could also make use of your closest rival’s advertisement Rank so as to verify your CPC. This is known as the magic of live auction.
Another important thing about Ad Rank is that it considers whether Google is anticipating any positive impact from using several ad formats and extensions. This is a massive modification for advertisers who are using Ad Extensions. They can now assist in improving ad positioning and aid in lowering CPS. Conversely, if your close business rivals are using these items and you are not, this benefit may go the other way.
It is recommended that you use Ad Extensions like Click to call extensions, Image ad extensions and Review extensions. Work on your quality scores in order to view the maximum impact or benefit of this latest Ad Rank formula.
More enhanced Ad Site Links
The modifications to Ad Extensions include the expansion of sitelinks. It now provides advertisers greater control when it comes to the looks of their ads. Google currently reports that ads that are packed with sitelinks have 30 percent higher CTRs, so this type of update could give off a huge impact for you and your adwords.
You can find an adwords consultant to do all of this for you.